Showing posts with label Vampire Romance. Show all posts
Showing posts with label Vampire Romance. Show all posts

Thursday, September 07, 2017

Surplus of Time

Occasionally I read a humorous manga series called MISS KOBAYASHI'S DRAGON MAID. The heroine saves the life of a dragon who, in gratitude, decides to take human form and become the heroine's personal maid. In a recent issue, another dragon who happens to be visiting remarks that dragons have a "surplus of time" because of their long lives. Therefore, to him, consorting with humans and exploring their culture is merely a "whim."

Paranormal romance often includes friendships and romantic attachments between human characters and long-lived or immortal ones. Often one side effect of the extreme disparity of the characters' lifespans is skimmed over or left unmentioned: Can somebody such as a vampire, a "Highlander" immortal, a pagan deity, or a very long-lived extraterrestrial truly "love" a human partner in the sense ordinary mortals understand that emotion? The immortal or long-lived person may look upon the human lover as more like a pet, particularly since the immortal has lived through a vast realm of experience unknown to the short-lived partner.

With proper care, a domestic rabbit may live eight to twelve years, a ferret five to nine. Some large dogs typically don't live longer than nine or ten years. Of course, human pet owners love their dogs, rabbits, or ferrets, but can one have the same relationship with a creature whose lifespan is about a tenth or less of one's own as with a human partner? Likewise, an immortal may cherish his or her human lover yet realize in the back or his or her mind that the relationship will last a small fraction of the immortal's lifetime. After the human "pet's" death, the love relationship and the sadness at its loss will eventually fade to a wistful memory.

I've encountered quite a few books and movies that highlight the problem of a human lover's growing old while the nonhuman partner remains eternally youthful. Fewer works seem to tackle the more basic issue of the emotional effect widely different lifespans would have on such a relationship. The commitment required of the human partner must inevitably be deeper than that offered by the nonhuman character. Once in a while I have come across a vampire romance in which the human character doesn't want to be transformed, and the vampire's attitude is something like, "I can spare a mere sixty or seventy years to make you happy." How would a human lover feel about being viewed in those terms?

Of course, in a story that tackles this issue, the long-lived hero or heroine would have to be the exception, a character who somehow comes to value his or her human partner as more than a pet. What elements in a cross-species relationship could draw this character outside the normal comfort zone of his or her kind?

Margaret L. Carter

Carter's Crypt

Tuesday, December 02, 2014

Marketing Fiction In A Changing World Part 11: Terminology in Romance by Jacqueline Lichtenberg

Marketing Fiction In A Changing World
Part 11
Terminology in Romance
by
Jacqueline Lichtenberg 

Last week we looked again at Marketing Fiction, and at what sells besides Sex & Violence.
http://aliendjinnromances.blogspot.com/2014/11/marketing-fiction-in-changing-world.html

So today we're going to discuss the part terminology plays in marketing and propose a new term to replace the term "fanfic."  We need to replace the term "fanfic" because of the Changing World in the title of this series of blog posts.

Fanfic has been the driving force behind much of the change, but fanfic itself came from something and has now leaped up to something that makes it require a new label.  That label will open vistas of potential only some of you have seen coming. 

So publishing terminology has its roots inside the fiction that's being marketed, which in turn is rooted in the writer's subconscious, in choice of objectives, in motivation for writing at all.

That's very abstract stuff, but language itself tries to make it concrete.

The classic question, "Why do you write?" is based on the assumption that there is A reason (not a plethora, not a whole personality profile).

Marketing fiction is all about finding fiction that is "aimed at" a specific "audience."  That assumes that a whole bunch of people all share ONE motive for reading (i.e. buying) fiction.

That assumption of a writer and reader sharing just one motivation is the reason that the question, "Why do you writer?" stymies writers. 

There is a why in there somewhere -- but it is not composed of anything you can articulate in a single word or sentence.

Yet all fiction is about that why.

You write a story that is about something (even if you don't consciously know what at the time).  The point of the exercise is not the "something" that the story is "about" -- but rather the "about" itself.  Being ABOUT is what Art is.

As I've discussed in these blog posts on writing craft, stories are Art.

http://aliendjinnromances.blogspot.com/2009/03/communicating-in-symbols.html

http://aliendjinnromances.blogspot.com/2009/06/writers-eye-finds-symmetry.html

http://aliendjinnromances.blogspot.com/2013/05/theme-plot-integration-part-9-use-of-co.html

Art depicts reality - it is not reality, itself.

http://aliendjinnromances.blogspot.com/2014/09/depiction-part-1-depicting-power-in.html

http://aliendjinnromances.blogspot.com/2014/09/depiction-part-2-conflict-and-resolution.html

And marketing Art shifts and changes, more rapidly now than ever.

http://aliendjinnromances.blogspot.com/2014/11/the-important-book-what-makes-novel.html

Now consider that language, any language, also "depicts" -- the map is not the territory.  Language itself is symbolism.

We've discussed symbolism at some length:

http://aliendjinnromances.blogspot.com/2009/03/communicating-in-symbols.html

The essential ingredient in fiction is conflict.  Therefore, the writer must depict both sides of a philosophical argument (a thematic statement) in order for the fiction to be 'about.'  The two sides of an argument must conflict, and ultimately resolve (even if there are issues left over for a sequel.)

The "both sides" structure of a story conflict is artificial.  That division into just two sides is symbolism, not reality.

Sifting two clear, opposing points of view out of the pea-soup morass of human experience so that each side can be clearly depicted is Art.

The process of sifting and defining the two sides is the same as the process of paining a picture.  The graphic artist "selects" certain lines, composition, arrangement, colors, sharp/fuzzy focus, perspective, to "lead the eye" just as a story-writer "leads the mind" via composition.

Having laid out a clean, clear, two-sided conflict, the writer must aim the narrative (a narrative is a beginning, middle, end set of points that are given connection by the writer's composition of the picture extracted from reality).

The narrative must be structured to aim at a particular audience.

If that audience is large enough, the economics of "publishing" (traditional publishing) takes over.  The widely-aimed story becomes commercially viable at a certain break point.  That break point is constantly changing.  It used to be the volume of cardboard consumed by China dictated that break point by dictating the price of newsprint paper used to print paperbacks.

China at that time was just beginning to become a manufacturing powerhouse, and needed boxes made from cardboard to ship finished product.

So trade treaties with China (politically controversial because of China's Communism) governed the subject matter and narrative structure, the composition, of mass market paperbacks, and thus of hardcovers that could be re-published as paperbacks reaching a larger readership.

Then came our "changing world" that I've been writing about here since 2007.


With the advent of usable e-reading screens, the e-book market which had grown via PDF download, dedicated reading devices of dubious worth, html websites posting fanfic, just plain exploded.

It pretty much caught traditional publishers by surprise.

They hadn't followed the growth of hits on fanfic websites. 

And for various reasons, traditional publishers had always been way out of touch with what "readers want" -- and more in touch with what a reader will buy based on a cover, or cover-blurb, or based on what books are placed in a bookstore window or "dump" carton in an aisle. 

Book sales are all that matter to a publisher.  And book sales don't matter at all to a reader, as long as the reader gets satisfaction, or can find the next book in a series they're following.

Book sales matter to a writer only insofar as their income stream is satisfactory.  When income is satisfactory, the matter of sales fades from the writer's consciousness.  The writer is concerned only with ABOUT, with the urge to DEPICT the world in a revealing light that makes sense out of chaos.

To a writer, only the story matters, only the narrative matters. 

That's why writers are so hurt and bewildered when a traditional publisher turns down the next book in a series.  The writer is about finishing the story.  The reader is about finding out the ending of the story.  The publisher is about efficient use of resources to make a profit. 

So with the advent of usable reading screens, the readers who wanted to finish reading the story, and the writers who wanted to finish publishing the story, and some entrepreneurs who saw that connection, founded small publishing via e-books.

The first commercial level explosion of e-book sales for such small publishers was in the Vampire Romance.

Traditional Publishing started this trend -- some might say, Anne Rice's Interview With A Vampire started the trend, but I think it appeared first in YA novels about a Vampire who turns up in a High School, either as a student, a teacher, or on the periphery.  13 year old readers become adult readers in about 5 years.

And it was about 5 years after the popularity of YA vampires that we saw the Vampire Romance emerge onto bookstore shelves, buried inside the Romance genre paperbacks.

A  couple years later, Vampire Romance got a label on the spine, different labels from different publishers.

Sales peaked, then started to fall off as other sorts of Paranormal Romance appeared sporadically.  How do I know sales peaked and fell?  Because I was marketing my own material via an agent at that time, and Manhattan lunches gleaned proprietary stats and reports on how the purchasing editors were thinking.

I found that by the time I wanted into that Vampire Romance market, the publishers were saying they were over-bought on Vampire Romance, had more than a year's worth in stock or under contract, and would not even consider another submission.

They ran out of Vampire Romances, and by then other sub-genres were selling better. 

There's a perverse logic in the publishing business model, rooted in the disconnect between the objectives of a writer and the objectives of a publisher.

So when Vampire Romance readers suddenly could not find any more paperbacks to suit them, they quickly learned on the grapevine that Vampire Romance was alive and well, thriving and growing in the e-book market.

That demand for Vampire Romance, in part, drove the demand for readers that drove the technological improvements in screens.  Improved screens increased demand for e-books, and other varieties of novels, and now even non-fiction, are all e-book.

And of course, you've all heard of the contretemps between Amazon and Hatchet and other publishers over the price of e-books.  Readers have been saying for a long time that e-book prices are about double what they should be.

Small publishers are consolidating (buying each other), and refining the business model.  Many, many publishers that started up in the nascent e-book market have closed.  And now the traditional publishers used their marketing strength (and Amazon & B&N) to yank the e-book market away from small publishers. 

http://www.booksandsuch.com/blog/amazon-hachette-battle-matters/

So writers who wanted to reach their own readers self-published.

Many self-publishing writers are New York Times Bestselling writers, taking back the rights to their NYT best sellers, re-publishing them by themselves or through small e-book publishers, and then finishing their series.  Sometimes they bring out new books in new series.

Meanwhile, a lot of writers who could not sell to traditional publishing went with self-publishing.

Some of these had honed their craft on fanfic websites, getting feedback from readers, learning to use beta-readers, and grow into a skill set that works to produce good novels that hit their readers nerves squarely.

Other self-publishing writers learned as they went. 

There's an organization for e-book publishers and writers something like SFWA or RWA, complete with genre book awards and cover art awards which I joined years ago when I had my first e-book out, Molt Brother.  Now it's in paper, e-book, and also audiobook, along with the sequel, City of a Million Legends.



http://www.epicorg.com/  is the website of the e-book professionals organization and it also has an active forum where people exchange a lot of information, writers find publishers, and so on.

These are the people generating the change in the world of publishing.

So we are seeing an increasing level of quality in self-published books.

Historically, Science Fiction Fandom invented fanfic -- fiction written by fans for fans.  For the most part, science fiction fanzines never published fiction, but rather discussed conventions and novels.  But fan fiction thrived in smaller circulation, often on carbon paper, though usually not using established characters of a professional writer. 

With the advent of Spockanalia and T-Negative, Star Trek fans discovered the joys of fanfic written to expand and expound on the TV characters.  And gradually, fan writers created original characters to interact with the established characters, revealing new depths to the shallow TV depictions.

That evolution of fan fiction is the main subject of my Bantam Paperback STAR TREK LIVES!



STAR TREK was the first TV Series to engage the fertile imagination of organized science fiction fandom.  Yes, organized.  There were (and are) clubs with constitutions, slates of officers, and annual elections, plus dues and publications.  The World Science Fiction Society holds the annual World Science Fiction Convention (worldcon) and awards the Hugo, as well as other Awards.

Science Fiction fandom was (and is) organized and connected.  Today it's connected via Facebook, Twitter, and other social networks.  Then it was snailmail and telephone.

From STAR TREK LIVES! and the New York Star Trek Conventions, the media picked up on the term fanfic (especially slash), and popularized the term FAN, fanzine, fan fiction, and eventually the term FANFIC. 

In that term, FANFIC, may lie the barricade between self-published Romance novels and the prestige they deserve.  It may also give us a clue as to where the resistance against Romance comes from in the general population, even though they flock to films with a tear-jerking Romance, and give awards to the RomCom (the romantic comedy) -- yet shy from Romance per se.

Terminology is key to changing people's assumptions, or prejudices.  We changed from the term "nigger" to the term Black to indicate elevating the prestige, the potential value of a person. 

The terms Liberal and Progressive, Communist and Socialist, Independent, etc etc are continuously redefined, and then changed. 

So let's examine the origin of the term "fan" to see what it is telling the world about us.

The media, and now dictionaries and major sources, keep insisting on a misconception about the origin and meaning of the term "fan."

They insist that the science fiction fan is a FANATIC (i.e. not sane but obsessed.)

That is the label that was slapped on science fiction fandom way back before it was organized, and even afterward for decades.

A fanatic is a person who is not in their "right mind."  And usually, being a mild conditiion, the fanatic "out-grows it" or "gets over it."

Can you imagine out-growing or getting over Romance?  Come on! 

But they are saying that science fiction is a "phase" that some teens go through and therefore it is negligible, and can safely be tolerated and disregarded.  There is nothing in it (they said in the 1930's) that has any bearing on reality or the future.

30 years later, that generation sent men to the Moon. 

The next generation of science fiction fanatics invented the internet and the web.

The next twenty years saw the advent of the cell phone, then the smartphone.

Fanaticism is a mental disorder suffered by teens, like measles was considered a childhood disease you just had to suffer through. 

Fanaticism is a disease.

Today they say of the same age-group that Videogaming is "addictive."  That's it's unhealthy for teens to communicate with each other via social media.

In the 1940's they said the same thing of that generation's teens who were communicating with each other via telephone.  The picture of the teen monopolizing the ONLY phone-line in a household, holding long conversations with fellow teens (often of opposite gender) was a feature of life in the 1950's, tolerated and scorned by adults.

If you're a writer intending to grab a market-share for your work, watch what teens are doing now.  It takes about 5 years to write a novel, from Idea to published, and in 5 years today's teens will be at peak entertainment consumer years. 

But they may pick up the scorn associated with terminology used when talking about Romance Genre novels, and never explore the rich, complex, and satisfying worlds Romance writers build.

Or, if they do browse mass market paperbacks, they may never discover the worlds being created by writers using small publishers or self-publishing in e-books.

I get a couple of newsletters pitching free and 0.99cent e-books, Romance genre, Mysteries, etc. 

https://www.bookbub.com/home/

I often see books pitched as having many hundreds of 5-star reviews on Amazon.

The star-review has become the self-publisher's marketing tool, and yes, there is some fraud associated with this statistic, even though Amazon tries to prevent that. 

Still, read some of those reviews.  Even if you would scorn the book because of typos or need for editing out inconsistencies and filling plot-holes, look at the comments by readers who focus entirely on the payload, the way the STORY made them feel, not the technical flaws in the writing craft.

Those 5-star reviews are typical of fanzine reader responses to fanfic based on a TV-show. 

Get that free newsletter, click through to Amazon on a title with lots of 5-star reviews and read carefully.  And while reading, think about this.

Self-publishing is hard (writing the novel is easy by comparison).  The odds are against you selling a single copy to anyone you don't know personally. 

But there are associations of self-publishing writers who can teach you how to connect with cheap promotional strategies that might work. 

There is very likely an audience hungry for what you want to sell them.  You finding them, them finding you, or "going viral" is a long-shot.  Finding and serving a market is what publishers do -- their business model is suited to that process.  Writing uses a different business model.

But because of the adequate e-reader screens now available fairly cheap, there is a readership starving for what you write.  They just won't recognize it when starting right at it. 

What do we need to get that instant recognition?

We need a label, a symbol, a TERM which describes what this kind of fiction is, where it comes from, why it deserves their attention, and most important what it actually delivers.

The term self-published has gathered scorn because of the missing editorial steps people have become used to.

The term fanfic has gathered scorn because of the old (and inaccurate) term fanatic. 

What other artform besides writing has, historically, been a source of pure satisfaction and meaningful entertainment (and information)?

Think about the music industry.

Commercially available music has its origins in the Bards taking news, information, and historical Events and gossip from town to town, presenting it all as song. 

Isolated towns had their own youngsters who sang and played music.

Think about the old West.  Whoever in town could saw on a fiddle played for the square dancing. 

Along with all this, came one of the oldest artforms, which became known as Folk Music. 

Here's a wikipedia article on 1940's folk music.

http://en.wikipedia.org/wiki/American_folk_music_revival

In the 1960's, people like Pete Seeger, Theodore Bikel, Woodie Guthrie, Johnny Cash, and people you've never heard of because they only played and sang at weddings and birthday parties.  Yesteryear's Garage Bands.

You can get this old music on Amazon, iTunes, and other websites. 

http://www.last.fm/music/Peter,+Paul+&+Mary/+similar

http://tropicalglen.com/Jukebox/Genre/FolkMusic/NewChannel.html

Yes, politics grabbed the folk song and ran with it.  Theodore Bikel's concert records have patter that reveals all that. 

But folk music reflects the life and times of those who perform and those who foster it.  It's folk, not professional.

In the 1960's it became big time professional, and highly respected -- because it made money for the music industry in records and concerts (and movies).

Country Music is the professional development of old, folk music by people who farmed and lived too far away from cities to associate with city folks.  Country was isolated because transit was slow, and internet didn't exist.  Today, many places only have satellite service if that. 

A lot of money has been made from Country Music -- and don't forget Elvis Presley came from that venue.

Today the term folk music doesn't carry the opprobrium that fanfic does.

But, if you examine folk music down to the roots, you will see that folk music and self-published novels (from people who were nerve traditionally published and actively do not want to be traditionally published) share a similar kind of popularity. 

And if you juxtapose real folk music (by folks not getting paid to do it) with professional music (by people who do it for profit), you will see an artistic similarity between folk and professional music that exactly parallels the similarity between fanfic and traditionally published fic.

Trace origins and development, find the driving force behind music, and trace how that force generated the Music Industry, and then do the same for novels.

Go back into the 1800's and study women's Gothic novels, circulating as hand-written copies among housewives.  That was fanfic.

I expect you can do the same study with Art.  There are Great Artists who are "Great" because we've heard of them.  And we've heard of them because they had Patrons and got commissions to decorate famous places (like the Cysteine Chapel, for example).  And there are folk artists whose work is left to us only as fragmentary remains on pottery sherds dug up by archeologists.

There's commercial art -- advertisements, book covers -- and there's fine art shown in galleries.  And then there's folk art, which you find in people's homes, done for the pleasure of their families.  Think about quilting, and going out to "the Country" to buy handmade quilts to hang on the wall as art. Those quilts are folk art, and they are respected.

Today, we also have Fan Art published in fanzines. 

All of these art-forms have a folk version, and a professional version.

Why shouldn't fan fiction and self-published fan fiction be the FOLKFIC of our world?

Self-publishing is so closely parallel, and often related to, fanfic devoted to underlying works and  published on websites for free reading, that the only difference is the homage paid to the underlying work.

Fanfic writers introduce original characters, and re-interpret existing characters, sometimes take them to new worlds, tell parts of a story not treated in the professionally published novels, but it is original writing.

You all know how much fanfic my Sime~Gen Universe novels have generated.  There are millions of words posted on simegen.com alone.

http://www.simegen.com/sgfandom/

Also, on simegen.com we have posted some classic Trek fanzine material.

http://www.simegen.com/fandom/startrek/

You might note on that /startrek/ index page that we have a new addition, the Scholastic Voice Magazine Star Trek Story Contest Winner from 1980.  It was written by a High School boy,  Thomas Vinciguerra, who went on to become a nationally published journalist, and who wrote many articles about Star Trek.  You can find links and the story at:

http://www.simegen.com/fandom/startrek/contestwinner/

Here's a 2014 contest on marketing on the internet.
http://www.geekwire.com/2014/seattle-public-library-internet/
-------quote---------
As part of its ongoing Seattle Writes initiative, the library has partnered with self-publishing and distribution platform Smashwords to encourage local writers to package their writing for an audience. The eyeball icing on the finger-typing cake? A contest, open until midnight on October 15, in which up to three entrants who publish via Smashwords will have their eBooks included for circulation in the SPL eBook collection.
The fine print is hardly daunting. Have an SPL library card. Be 18 or older. Publish your eBook (for free) with Smashwords on its website. Enter the contest.
Oh. And write the eBook.
....
-------end quote------


Also a new addition to the simegen.com/fandom/ section is a short novel by a Sime~Gen fanfic writer, Mary Lou Mendum, done in Catherine Asaro's Skolian Empire universe, using some of Catherine's characters, and a whole cast of original characters.

http://www.simegen.com/fandom/skolianempire/ 

Mary Lou is an example of a writer who specifically does not want to write professionally.  It's a hobby, and she does it to please specific people.  In the case of the Skolian Universe novel, it was done to entertain someone while ill.

She's an example of a folk-writer, writing folk-fic.

Or perhaps it should be called filkfic as akin to Filk Singing.

The term Filk to describe the original lyrics sung to popular tunes done at Science Fiction Conventions dates back to a typo in a con program book.  The term was immediately adopted as a badge of honor, though what they did with music was one of the oldest traditions in folk music (new words to old songs, variations on old tunes to adapt to new lyrics).

Folk Art is the baseline creativity of humanity singing the song of the universe.

Commercial Art (mass market paperbacks) is Folk Art leveled to the lowest common denominator, made accessible to all.

Fanfic and self-publishing are both types of folk art, folk-storytelling.

The material is popular not because an insane person created it, a fanatic, but because perfectly sane people with experiences in common resonate to it, enjoy it, and elevate the performers of it to local celebrity status.

The folk of the town admire and reward the local bard, the story-teller who teaches morality to children, the shaman who teaches history to children in rhyme, and the artist who draws pictures of local events.

Fanfic and Self-published works resemble Folk Music both in content, and appeal and business model. 

But "Folk" carries a much higher prestige than "Fanatic." 

The most powerful force in civilization is the folks, not insanity or teen phases.

You don't tolerate the folks.  You admire them.   Discount the power of the folks at your peril (or so the rulers of France discovered to their tribulation.  England had a problem with those pesky colonists and their Boston Tea Party, too.)

So I propose replacing the term fanfic with the term folkfic or Folk-fic, or some variant so it includes self-published original universe fiction.  Here you find the stories the folk (the largest market there is) really want. 

The More Things Change; The More They Stay The Same.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

Tuesday, April 16, 2013

Settings Part 3 - Dreamspy in E-book

Last week we discussed a bit more about Settings, and I mentioned how closely connected Setting and Genre are, as topics. 

http://aliendjinnromances.blogspot.com/2013/04/guest-post-by-j-h-bogran-settings-part-1.html

http://aliendjinnromances.blogspot.com/2013/04/settings-part-2.html

If you're writing for a Western market, your Setting has to have horses, wagons, Sheriffs, rattlesnakes, guns, desperadoes, muddy streets, maybe a herd of cattle.  The Western Romance was a growing sub-genre at the time Those of My Blood and Dreamspy were first published. 

About three years before Those of My Blood came out, the first novel in my Dushau Trilogy won the Romantic Times Award for Best Science Fiction.  That was so long ago that the credit for it is not on their website!  I still have the trophy, though.

Dushau is science fiction romance without Vampires. 
http://www.amazon.com/Dushau-The-Trilogy-ebook/dp/B002OSXNM8/

If you can sell Western Romance, why not Science Fiction Romance?  They just couldn't encompass the concept.  Editors were convinced "mixed genre" just could not be sold -- and the evidence before their eyes confirmed that resoundingly.  They had just begun computerizing sales data, and they believed the computer printouts. 

A writer may know, absolutely, that there are readers who want the kind of story they have to tell, and they may be correct, but if marketers don't know "where" to reach those readers, they won't try to reach them.  And the marketers are right about that.

I've seen, lately, several self-publishing writers wailing on Google+ and Twitter about how they can't sell copies of their books - even giving them away, or charging only 99cents, they can not sell books that the few who've read those books rave about.

Writing books and pleasing readers is one thing --- selling books is something else.

Here's a tweet from twitter:
--quote------
twliterary 10:42am via Web (Literary Agent who has nearly 5k followers)
http://www.twliterary.com
Author whose submission was rejected just EM that book pubbed to nice review. Truly happy for you, even w/ gratuitous "nyah nyah" note.
-----endquote------

LESSON: don't crow when you score against the establishment, just bank the check.

So how does a market change?  First comes the publication of a daring new genre, or mix of genres, or an exploration of a Setting (Ancient Egypt?  Victorian England?  The Moon?).  The mix-mixing of a new setting with a type of characer who doesn't belong there (as far as marketers know) has to start with a few books that are marketing failures.  Those novels have to get good reviews, even though they don't sell. 

Then comes an imitation or two, and there's a pre-built tiny market.  Then "word" goes viral, and the new genre gets a name and an identifyable market to publicize to.  Then big bucks get spent on "marketing" another new item designed to appeal to that market, and that's when you hear about this new item. 

This creation of a genre is a slow, tedious process, but the e-book is speeding things up. 

To find out how to achieve this result, study how it happened in the past, change the parameters that technology and social networking has changed, and launch a project into that new non-market.  Become a market maker.

Those of My Blood and Dreamspy are good examples.  Original first printing Those of My Blood has sold for $400-$500 in collector-quality condition (that means unread).  Now you can get Those of My Blood for $3.19 and Dreamspy for $3.99 (I don't control the price, the publisher does.)






So how do you think of what to mix up with what to create something "new?"  Or something you haven't ever encountered before? 

Think about popular SETTING, and inject a character that doesn't belong there, living through a story that's familiar from a different setting. 

The same old worn-out Western story can be told in Science Fiction if the Setting has Stars, Space, Spaceships, spacedrives, and space-type hazards to take the place of rattlesnakes, guns and desperadoes.  To be good science fiction, the story needs hazards that aren't now possible.  The characters have to solve problems that can't possibly exist by getting over their notion that the problem does not exist. 

A Vampire on the Moon, in Those of My Blood -- that is just such an "impossible" problem.  The  Vampire is Fantasy element injected into a Science Fiction Setting, then twisted from the Horror Genre into Romance -- another genre where Vampires don't belong  (according to marketers in the 1980's). 

So when venturing to innovate where marketers fear to go, mix-and-match Settings and Characters. 

So suppose instead of a Western, you had a Romance with International Intrigue and Vampires.  But you set the story in the midst of a Galactic War.  The Setting becomes Space, but the Romance drives the plot.

There was a time the marketers didn't know what to do with such a novel. 

I wrote two such orphan-genre novels (Science Fiction Romance) for the St. Martin's Press hardcover SF line in the 1980's.

Both got marvelous reviews, but St. Martins withdrew all advertising efforts from their Science Fiction line for strategic reasons.  The strategy was to publish the hardcover just to distribute to newspapers and magazines for review (because at that time, certain widely read venues would not review a paperback original). 

So they printed only a couple thousand hardcover copies (hence the collector price) and never distributed to bookstores.  You could buy (the month Those of My Blood was published) several hardcover and new paperback Vampire novels by very big name writers who got award attention for their novels. 

But Those of My Blood, a brand new hardcover hailed as my breakout novel, was not on any store bookshelves (except the Independents) the month it was published.  Where Independents special ordered it for those who knew it was forthcoming, they ordered only for the customer who wanted it and didn't put any on the shelves. 

And then neither Those of My Blood or Dreamspy ever made it into Mass Market. 

Eventually, another publisher picked them up, and they did pretty well, getting reprinted several times but only in trade paperback, and finally going out of print.

Then Wildside Press picked them up and now both novels are available in trade paperback and e-book editions. 

There are no sex scenes the way you'd expect now, but at that time sex scenes were not allowed in Science Fiction.  Marion Zimmer Bradley and Ursula LeGuinn changed that, but notice how their sex scenes differ from today's.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

Tuesday, September 29, 2009

Genre: the Root of All Evil?

I've just finished reading P. N. Elrod's latest installment in the VAMPIRE FILES, DARK ROAD RISING.

Dark Road Rising (Vampire Files)

It's a vampire series with a little bit of a love-interest on the side but not as a major focus.

So it's not Vampire Romance, but that doesn't keep me from loving the series! It is Intimate Adventure with a good-guy vampire.

http://www.simegen.com/jl/intimateadventure.html

Jack Flemming is a Reporter who had an affair with a female vampire, then got killed by the Chicago Mob (in the 1930's), and tossed into the lake, to wake up on the shore cold and hungry and unexpectedly a vampire.

He was befriended by a human Private Eye (British living in Chicago) and went to work being a detective for the Private Eye. He made some money fighting the mob with his self-discovered vampire powers, and bought a (haunted) nightclub. He's been successful ever since, but his life just gets more and more complicated because of the mob connection.

As he has mastered his Talents and used them (for good), he has been pulled deeper and deeper into the dark mists of vampirism, fighting to stay himself.

So what is this novel? It is so criss-cross-crossed genre it couldn't have been published before the Vampire Romance became distinct. It's the Vampire-As-Good-Guy, with no real HORROR genre in it, but most of the plot isn't directly about the problem with being a vampire. It's about the Chicago Mob circa 1933.

It's a historical gumshoe/chicago-mob story.

It's a hard-boiled mystery story (Flemming was a NY Reporter, and that means TOUGH).

It's a Mob Politics story.

It's a deep, complex character study via pure drama using themes about human nature.

It's an Intimate Adventure, where the plot is driven entirely by the Relationships, and the main character learns and changes because of the people he (or she) knows and cares for. You can't do that in an action novel because it's against genre rules (or used to be!)

It's an Hard Boiled Action story with lots of explicit blood and gore, but no horror. A little sex but not too explicit by modern standards.

It's Fantasy.

It's Urban Fantasy in the modern vein.

In other words, this series is my FAVORITE kind of reading because it has no category, no genre, or it's a genre of its own.

DARK ROAD RISING is lightly and artistically laced with anachronisms appropriate to Chicago in the 1930's and a little maybe from Hollywood. Every once in a while, Elrod drops in a perfect bit of archaic slang that makes you feel you're THERE in the 1930's. And she avoids modern slang, and even 1950's slang.

But like really great writers, she uses this slang sparsely, for flavor, and never to confuse or confound the reader, nor to impress everyone with her scholarship. The word meanings are clear from context, and of course many readers remember anyway. All that is the ART of this word-usage thing.

There's an artistic hand behind this word usage as well as a scholar, and the blend tickles me and makes me laugh, hoot, and giggle my way through the book searching for the next word.

When a writer begins to get advice on writing, the one thing that comes up again and again is DO YOUR RESEARCH. But the truth is, the story comes out better if you don't do so much research. Writers often try to cram in ALL the neat stuff they've learned doing research, instead of carefully choosing just a bit here and a bit there to spice up the narrative but not display their scholarship.

P. N. Elrod has gotten the spice just right!

In this entire novel, I found only ONE word out of place.

On page 371 of 389 in the trade paperback, a cigarette is smoked 'down to the filter' -- after so many pages of perfect-perfect-perfect anachronisms, I almost leaped out of my chair over that one. I "knew" there were no filter cigarettes until the mid-1950's.

BUT GUESS WHAT??? She's right!

By my memory, the FIRST filter cigarette came in the 1950's.

But Wikipedia says the first filter cigarette was invented in 1927 (but uptake was slow).

Google also produced the factoid that R. J. Reynolds Tobacco produced the first filter tipped menthol cigarette (Salem) in 1958, which is what I remember.

That this character would go for this experimental and obscure type of cigarette actually reinforces his character portrait.

My problem then is the blase acceptance of the onlooker, who likely had never seen a filter cigarette (people used ivory HOLDERS back then, not a paper filter attached to the cigarette and designed to be thrown away after use.)

But I learned something, and it was only in that one spot that the factoid or anachronistic language stopped the smooth flow of the narrative for me. I rather doubt anyone else would even notice if they don't remember the 1950's.

So THE VAMPIRE FILES by P. N. Elrod is an exceptionally smooth blend of genres that reads with an easy, natural rhythm for modern readers.

If you have read anything written in the 1940s, you know the difference.

Dashle Hammet's Sam Spade is a case in point. You should try to find some of Hammet's work and read it for the flavor and style remembering it was for an audience that had NEVER HEARD any of this invective or slang. The readers and their friends just didn't talk like that, and people who talked like that didn't read novels.

Here is a neat website with loads of information about the evolution of genre.

http://www.vintagelibrary.com/fiction/genres/hardboiled.php

I've written a number of posts on genre for this blog and have more to write. But recently, a connection on LinkedIn asked me to define genre, and for quite a while I drew a blank on that. Then I came up with this sketch.

Genre is a term which focuses on the reader's taste as seen by the editor, and creates a trope the writer dares not break because readers want it unbroken and editors know that.

But ideas don't come to writers (usually) in genre format.

In my previous post here,
http://aliendjinnromances.blogspot.com/2009/09/targeting-readership-part-one.html

I began to discuss finding the readership, and writing for a readership which is the key to the perennial success of the Romance genre.

I intend to take a very close look at readerships and their composition, plus the reasons why certain types of stories become popular with certain demographic segments.

If you look at that Vintagelibrary.com site about pulp fiction and think about it, you may get ahead of me in sorting readerships out.

But let's look again at the differences between genres -- this is not absolute, but just one way I have of looking at it.

To understand the explanation of differences among genres, you have to be able to distinguish what I call "plot" from what I call "story" -- nomenclature varies among writers and the reason for that is in one of my writing posts.

http://aliendjinnromances.blogspot.com/2009/08/plot-vs-story.html

With that in mind, we can think about genre ingredients.

"Action Adventure" has a plot driven by "Adventure" (which is defined as the main POV character moving from inside a comfort zone (such as home) to outside that zone, (such as a foreign country).

One example is Bilbo Baggins by his fireplace; then climbing through a wilderness scared to death but brave in a good cause.

"Action" genre signature is also plot defined. The plot's basic problem has to be solved by PHYSICAL (not psychological) action (shooting people, rescuing dangling people, RISKING LIFE AND LIMB to TAKE CHARGE).

Typically the blurb for Action/Adventure (A/A) says something like "only XYZ can save ABC from WQ"

And the hero must rise to the occasion by going outside the comfort zone of home and risking "everything" to do whatever.

Vigilantes (Batman) are a perfect example -- the law says you can't touch this criminal. OK, we'll do it ourselves and risk getting caught, or we'll just defy the lazy Sheriff and get the criminal and nevermind "rules of evidence" in court. Courts fail, the argument goes, because they let real criminals go free. So it's up to the citizens to keep the neighborhood clean.

CRIME FICTION has the plot driven by the crime and the need to either prevent the crime or punish it.

Like SF, CRIME has a huge plethora of sub-divisions. The Detective and the Private Eye are only two. And there are novels that show the crime from the criminal's point of view with the criminal being the sympathetic hero.

But the thing to remember is the genre is defined by the nature of the plot.

Now you can do CRIME SF too -- Asimov's Black Widow series is a perfect example.

Gumshoe fiction. Private Eye fiction. Detective. Mystery (Murder She Wrote). Police Procedural (where the plot is driven by the need to keep the evidence trail clean and make a court case that will stick because it's better to let a real criminal go than to convict an innocent).

Each genre is named for the single most prominent plot element.

HORROR is defined by the Hero or main POV character being an innocent victim of something huge, overwhelming, unstoppable, unbeatable. The key plot element is that the Hero can NOT WIN (which is the exact nuance that turns a dream into a nightmare). It's not that the Hero is not capable or brave or strong. It's that the Evil stalking the Hero is a part of Nature and by definition can't be destroyed. At the most, it can be immobilized for centuries, (silver chains, sigils, incantations, magic jewels, djinn bottles) but never destroyed. The Hero can not win but only put off defeat to future generations.

Take a regular Action/Adventure story, but make the adversary an Elemental that can not be destroyed, and the Hero can not win. Leave out "winning" and that turns A/A into Horror.

My personal sorting definition is that genre is not defined by what you put in, but by what you LEAVE OUT.

By selectively leaving out many obvious issues, you create a genre that is focused cleanly and clearly on one thing.

Now the genre lines are changing as cross-genre like THE VAMPIRE FILES is (finally) coming into prominence. (YAY!!!)

But take Romance for example. It has to have a certain Neptune driven "mood" and an HEA ending. You break the "romance" mood if you sprinkle in a lot of really ugly issues that people feel strongly about in real life. (politics; religion; Death; Failure; Depression; Suicide).

Neptune is also the main driver of "Horror Genre" -- where "the unknown" is "unknowable" and "unconquerable" and creepy.

The feeling of falling in Love is very similar to falling into Hell. The plot dynamics of the story are also very similar which is why you get things like Jurassic Park with a love story, a scientific based puzzle, and the genie breaks out of the bottle and you have UNSTOPPABLE wild animals. The couple might escape the wild animals THIS time, but Science is still out there ready to spring another uncontrollable surprise on us.

There is a whole sub-genre of tech-phobe fiction that is essentially horror turned into SF. Star Trek: The Original Series episode CAPTAIN DUNSEL is a case in point. Technology replaces people ruthlessly. Science or Technology becomes the root of all evil.

The difference between Horror and Romance is that in Romance you can win, and you have Love on your side which conquers all evil. In Horror, you can't win because the force that conquers all good is on the OTHER side. It is exactly the same plot, from a different point of view.

It used to be that if it had a Vampire in it, a story was automatically Horror genre. Today very dark Vampire characters are Romance heroes because there is a sexy attraction to the "other."

Look again at the Pulp Fiction site. See how the sheltered and protected public embraced a sanitized depiction of some distant part of their world.

-----------
The hard boiled detective was a character who had to live on the mean streets of the city where fighting, drinking, swearing, poverty and death were all part of life. This new type of detective had to balance the day to day needs of survival against the desire to uphold the law and assist justice.
-------------

And part of the trope was the detective's ability to turn vigilante and see justice done with his own independent hands.

Since I've been talking about how we can change the world's attitude toward the Romance genre, possibly with a TV show or a film, let's note here that Dashle Hamit had the exact effect on his world that we want to have on ours, just with a different subject matter. What we're trying to do would rewrite that quoted paragraph like so:

-----------rewrite-----------
The Soul Mates are characters who have to live on the clean suburban streets of the suburbs where consideration, folk dancing, careful speech, razor-thin financial margins and home-hospice care are all a part of life. This new type of Soul Mate couple has to balance the day to day needs of their family and neighbors against the desire to uphold the law and assist justice.
----------------------------

What do you think? Try a rewrite of that paragraph for yourself and see if you can invent the Romance genre anew.

Don't forget there's a genre called Action Romance that's well recognized, and often blended into Futuristic Romance.

Note how "Futuristic Romance" is not SF Romance.

SF Romance plots are driven by a scientific puzzle or scientific fact that turns the plot, and that you must understand the science of in order to understand the story.

"Futuristic Romance" can be based on any silly vision of the future with or without any scientific understanding. It's just romance set in some future. For me, these novels succeed to the exact degree that the futurology does, and so J. D. Robb's future doesn't work well for me, even though I like the In Death series.

So genre names are all about the plot driving mechanism, and what you must exclude in order to keep the mood and focus on that driving mechanism.

CRIME can be ugly as sin (True Crime) or sterile and intellectual (Sherlock Holmes).

Rarely is an author allowed to challenge the very premise of the genre within a story in that genre. Genre is based on ASSUMPTIONS that are not challenged. That's my definition. Things you leave OUT define the genre, and one of those things is the same in all genres -- don't challenge the genre premise in the plot.

In Romance, it's Love Conquers All that must not be challenged.

In SF it's Science Conquers All that must not be challenged.

In Crime it's Crime is Wrong that must not be challenged.

In Adventure, it's "the solution is not here but somewhere else" that can't be challenged. (home is not a fun place to be).

In Action, it's "There Is No Other Possible Solution Than To Kill The Bad Guys." You can't make friends with the bad guys and turn them into good guys in an Action genre story. (all the rules are changing, remember?)

I'm an Amazon Vine Voice (a pre-release reviewer) and they send out a newsletter listing books reviewers can choose from. One thing I've noticed lately is that many of the books just labeled fiction, not SF or Fantasy, have strong SF elements or Fantasy settings. SF/F has actually become recognized as MAINSTREAM. You can get away with putting a vampire, or a supernatural creature such as a djinn, into a plain fiction story and it won't be labeled Horror or Fantasy by publishing.

Since Star Trek and Buffy, the general reader/viewer has become more accepting of the supernatural. Genre barriers are breaking down. They will reform in a different configuration.

This is the biggest chance Romance has had to redefine itself as legitimate, respectable literature in decades. To pull that off, Romance writers (and readers) need to understand what is happening in genre and publishing, and not just let it happen but take charge of the direction of change. Romance needs a Gene Roddenberry.

Here's more on genre you can find on this blog. Not all these posts are by me.

http://aliendjinnromances.blogspot.com/2007/01/request-for-discussion-of-genre.html

http://aliendjinnromances.blogspot.com/2007/01/genre-beginning.html

http://aliendjinnromances.blogspot.com/2007/01/my-genre-tini-dash-of-adventure-drop.html

http://aliendjinnromances.blogspot.com/2007/01/my-genre-tini-dash-of-adventure-drop.html

http://aliendjinnromances.blogspot.com/2007/01/so-which-genre-is-not-even-genre.html

http://aliendjinnromances.blogspot.com/2007/02/more-on-genre.html

Genre is a lot like style. It's very hard to explain because it's always changing. Identifying it is more art than science.

And every once in a while, a book or series becomes VERY popular, so that publishers run around trying to get authors to imitate the elements in that popular series. When the editors succeed, a genre is born, and publishers vie for the privilege of naming it.

Today new criss-crossing mixtures of genres are breeding new genres faster than they can be named, and because of the Web and social networking, publishers no longer have the sole power to identify and name a new genre.

It's vitally important that new writers (even those writing "best sellers" and general fiction) understand genre.

Only at the moment, there may be nothing to understand.

Readers create genres by popularizing certain titles, and editors create genres by trying to figure out why this title sold so much better than that title.  What do readers like about a particular story?  Why is it popular?

By letting genre definitions become so rigid, publishers have fooled themselves into thinking they're making more money than they could without genre requirements.  Publishers have only now begun to consider (with a sense of horror) publishing books like P. N. Elrod's Vampire Files.  Note her track record though with other books.  That's why she gets the chance to do this series. 

As a result of genre rigidification, many really magnificent books used to go unpublished.  Today there are e-books, but that industry is still in its infancy (and thus an opportunity).  Readers aren't accessing it well enough yet, and much of what is produced is not well written enough to be satisfying and worth the money and effort. 

So Genre has been the eclectic reader's horror nightmare.  "What great stories am I missing?" 

Requiring writers to produce within marketable genre categories, yet being wholly unable to define those fluid categories, may make genre into any writer's root of all evil, the unconquerable adversary that can only be stuffed into a bottle for future generations to deal with.

Jacqueline Lichtenberg
http://www.simegen.com/jl/